In Brazil, the operator Superbet has canceled all long-term bets on the national team's victory in the 2026 World Cup and refunded customers for their wagers on this outcome. The team lost to Norway (1:2) in the round of 18 on July 5, failing to reach the quarter-finals for the first time since the 1990 World Cup.
Refunds are processed automatically without requiring players to submit requests.
According to a study by Klavi, based on a sample of 1.2 million people, Brazilian bookmakers lost 14% of users during the World Cup compared to pre-tournament levels. Interestingly, the tournament's advertising campaigns were more effective at reactivating existing players than attracting new ones.