SOFTSWISS has unveiled its latest product – Prediction Markets. This innovative solution aims to expand operators' portfolios and engage with the prediction market.
The format allows for betting on events beyond sports, including social issues, politics, and economics. The prediction betting market is rapidly evolving, broadening the traditional betting model and attracting a new audience. A notable example is Kalshi, which reported $260 million in revenue and over $22 billion in turnover projected for 2025.
One of the key advantages of SOFTSWISS Prediction Markets is the use of a fixed odds model (betting against the operator) instead of a P2P mechanism. This simplifies the launch process by leveraging familiar risk and compliance models, aligning with established betting patterns.
The solution is accessible via API and iFrame, making it compatible with platforms that utilize sportsbooks as well as those that do not. The launch is already available in European and Latin American markets.
To request a demo, click here.