The brand face can become a powerful asset for a company. However, choosing the right face is arguably the simplest part of the process.
Whether it's a team member, an external ambassador, or even an AI blogger, the real challenge lies ahead. How do you develop this brand face? How can you gauge its effectiveness? And what should you do when the audience starts to lose interest or when competitors try to poach your star?
In JUST CASE, we build a comprehensive six-month strategy for developing a brand face, covering everything from selecting the right hero and formats to business metrics and potential risks.
Watch the full episode on JUST YouTube.