SOFTSWISS and the recruitment company Pentasia have published a comprehensive study on the iGaming labor market titled 2026 iGaming Talent Trends. This report is based on a survey of over 90 international B2B and B2C companies, along with internal data from SOFTSWISS and analytics from Pentasia.
The research provides operators with benchmarks for team planning and offers a rare insight into the industry's staffing priorities.
Previously, iGN published a fragment of the report indicating that hiring in B2B and B2C sectors will differ significantly in 2025: B2B will focus on enhancing sales and marketing, while B2C will invest in payment solutions and customer support.
The full version of the study includes several sections:
- Overview of the iGaming specialist market: hiring dynamics, compensation, and employee mobility
- Seven key market trends, including the implementation of AI
- Analysis of the balance between employers and candidates
- The impact of employer branding and transparency on attracting specialists
- Practical cases of organizing effective hiring
The complete report is available for free on the SOFTSWISS website—download it to gain insights for team planning and hiring in the current market conditions.