The Sports.ru betting platform, in collaboration with Andrey Nesterov, the author of the Telegram channel 'Young Media Buyer', has published a study on the partnerships of 14 iGaming brands among the top 200 Russian-speaking streamers for Q1 2026.
The methodology included streamers with over 30 hours of broadcasts per quarter, excluding those with signs of artificial boosting, as well as official brand channels, tournaments, and media leagues. Here are the key findings:
Overall Metrics:
- 1.1 billion views for the quarter
- 107.1 million total subscribers
- 877,000 average concurrent viewers
- 47.5% (95 streamers) without an iGaming partner
iGaming Partner Audience Metrics (views excluding hidden or deleted broadcasts):
- BetBoom: 33 streamers, 186.5 million views, 18.9 million subscribers, 189.9 thousand average viewers
- Winline: 28 streamers, 311.6 million views, 25.6 million subscribers, 185.7 thousand
- Fonbet: 11 streamers, 138.4 million views, 8.4 million subscribers, 95.6 thousand
- PARI: 8 streamers, 49.4 million views, 3.1 million subscribers, 18.9 thousand
- Illegal Online Casinos: 25 streamers (16 from other casinos, 5 from 1win, 4 from 1xBet), 137.3 million views, 15.4 million subscribers, 144.8 thousand
Distribution of Partners Among Top 50 Streamers by Subscriber Count:
- Winline: 11 streamers, 20.1 million subscribers
- BetBoom: 12 streamers, 13.2 million subscribers
- Fonbet: 5 streamers, 6.8 million subscribers
- PARI: 1 streamer, 1.9 million subscribers
- 1win (online casino): 4 streamers, 5.3 million subscribers
- Other Casinos: 3 streamers, 5.1 million subscribers
- No Partner: 14 streamers
Distribution of Partners Among Top 50 Streamers by Viewer Count:
- BetBoom: 15 streamers, 149.8 thousand viewers
- Winline: 11 streamers, 146.5 thousand viewers
- Fonbet: 4 streamers, 81.2 thousand viewers
- PARI: 1 streamer, 7.2 thousand viewers
- 1win (online casino): 3 streamers, 69.4 thousand viewers
- Other Casinos: 4 streamers, 40.7 thousand viewers
- No Partner: 12 streamers
Top 5 Streamers Without an iGaming Partner by Subscriber Count:
- mazellovvv β 2 million
- GENSYXA β 1.8 million
- frametamer666 β 1.5 million
- derzko69 β 1.5 million
- dangerlyoha β 1.4 million
Top 5 Streamers Without an iGaming Partner by Average Viewer Count:
- dangerlyoha β 17.7 thousand
- dkincc (DK) β 9.7 thousand
- EDISON β 9 thousand
- kussia88 β 6.9 thousand
- LenaGol0vach β 6 thousand
According to Nesterov, amidst new taxes and the optimization of marketing budgets, legal bookmakers are withdrawing from some partnerships or reducing their costs, while online casinos are actively filling this niche and signing streamers from the top 100. Among streamers working with illegal projects, he highlights casino content creators, streamers who lost their legal betting partner after tax changes, and those working with skin gambling operators accepting bets on CS2.