The cryptocurrency casino Rainbet has announced UFC lightweight champion Justin Gaethje as its new ambassador. This partnership marks a significant move for the brand as it seeks to enhance its visibility in the competitive iGaming market.
Gaethje, who was previously an ambassador for the cryptocurrency casino Duelbits back in April, made his debut with Rainbet on July 18. He was spotted in the stands at the UFC Fight Night tournament, wearing a shirt branded with Rainbet's logo, which was featured in the official UFC broadcast on Paramount.