In a groundbreaking move, Polymarket, a prediction market platform, has become the title sponsor of Serie A club Lazio. This marks the first partnership of its kind in the league's history.
The contract is valued at over $22 million and will run until the end of the 2027-28 season, with an option to extend for an additional year. The deal also includes performance bonuses and marketing activations.
The debut of Polymarket's logo took place on April 18 during a match against Napoli.
Additionally, Polymarket has secured the status of official partner for fan data and digital analytics. However, the platform does not hold a license from Italy's ADM regulator for online gambling, which limits its trading functions in the country. Therefore, the partnership will focus solely on information and analytical services provided by Polymarket.