Plannatech has successfully acquired the online sportsbook Prime Sports, which recently sought Chapter 11 reorganization. Following the approval of a mobile sports betting license by state regulators, Prime Sports is set to resume operations in Ohio.
During a meeting of the Ohio Casino Control Commission, Plannatech received its license. Previously, the company served as the platform provider for Prime Sports, which also has operations in Kentucky and New Jersey, where regulators have already endorsed the new ownership.
In addition, Plannatech runs Betcris in Arizona.
Despite continuing its operations in New Jersey and Kentucky, Prime Sports had to halt betting activities in Ohio last month while the OCCC conducted its review. CEO Adam Bjorn informed Gambling Insider that only a small number of Ohio bettors withdrew their funds during this period.
“There are still people with funds in their accounts,” Bjorn stated, explaining that he communicated the temporary halt to bettors via his account on X. “It was an unusual situation, but I believe this is where we began to establish trust in our intentions.”
Bjorn had initially aimed to secure all necessary licenses ahead of the FIFA World Cup. Although the timing was not ideal, as they missed most of the tournament, he considers the upcoming football season to be a “perfect timing” for their Ohio operations.
With extensive experience in the gaming industry, Bjorn emphasized his commitment to creating a trustworthy environment for bettors. He expressed his desire to provide a platform where players can wager freely, without the limitations imposed by many operators globally.
Commissioner Scott Borgemenke acknowledged the challenges faced by regulated operators, noting that financial incentives may not always align. He commended Prime for its efforts to safeguard both its interests and those of its customers.
Prime Sports, which filed for Chapter 11 in Delaware last November, reported assets between $1 million and $10 million and liabilities ranging from $50 million to $100 million. The court approved a reorganization plan on May 21, allowing Plannatech to take over operations.
As Prime Sports approaches its third anniversary in Ohio this September, it remains one of the smaller sportsbooks in the state. However, it has witnessed significant growth in its betting volume, with nearly $4.5 million wagered in December 2023 and over $22 million in December 2025, ranking ninth among the state's licensed operators.
Bjorn clarified that Prime's objective is not to compete with major players like FanDuel or DraftKings, but rather to offer a straightforward, user-friendly option for bettors. “Our focus is on creating a community-oriented platform where customers can easily reach out to the CEO for any issues, rather than waiting for long periods on live chat,” he explained.