Google has recently updated its advertising policies regarding gambling and games, tightening the rules significantly. One of the key changes includes the prohibition of prediction market extensions in the Chrome Web Store.
Starting September 14, the certification requirements introduced in March will become mandatory for all categories under the Gambling and Games policy. Only accounts without systematic violations of Google’s policies will be allowed to run ads.
For agency accounts (MCC) with repeated certificate revocations for gambling ads, Google may revoke existing certificates and close applications for new ones if they continue to violate the rules.
Additionally, free subdomains and domains unrelated to gambling will not be subject to certification; the main domain must directly belong to the business.
From August 1, the Chrome Web Store will ban extensions that allow real-money transactions based on predicted outcomes.
The March update introduced checks on account violation histories during certification, but it only covered part of the Gambling and Games policy categories. At that time, Google also reinforced sanctions for MCCs whose managed accounts frequently violated the rules or lost their certifications.