Parimatch Sports, a sportswear brand, has officially become a co-sponsor of the cricket series between India and Sri Lanka. The matches are scheduled to take place from August 15 to 27 in the cities of Galle and Colombo, Sri Lanka.
The brand will receive integrations in broadcasts on Sony Sports Network channels and advertising placements at stadiums. Additionally, Parimatch Sports plans to conduct promotional campaigns for fans.
It's important to note that the agreement does not affect the teams' equipment. The company produces professional uniforms for its partner teams under the Parimatch brand and style. The financial details and duration of the agreement have not been disclosed by either party.