The Russian bookmaker PARI (LLC BK PARI) has released its sustainability report for 2025. The iGN editorial team highlights key data from the report:
Audience Profile:
- 64% of players cited entertainment as their main motivation for betting.
- 38% play for the thrill of gambling.
- 18% view betting as a source of income.
- 1.22 million active clients (based on data from the self-exclusion report).
- 380,000 clients have completed KYC verification.
Partnerships and Projects:
- 7 sports partnerships, including title sponsorship of the PARI Football League, FC and BK Pari Nizhny Novgorod, HC Torpedo, media football club Amkal, BK Uralmash, as well as the Rugby Federation of Russia and the Russian Basketball Federation.
- 3 PARI Padel clubs opened in Moscow and Nizhny Novgorod in collaboration with PADEL.
- 1 SportTech accelerator launched with Skolkovo Technopark for projects in mass sports, esports, and media.
Operational Metrics:
- 35,000 attempts at unfair play were prevented by the anti-fraud system.
- 433 employees in the company.
- 36.7% of management positions are held by women.
- 2.87 billion rubles targeted contributions to sports (7.9% YoY, about 2% of revenue).
The document was prepared according to GRI standards and the Russian Standard for Business Social Capital. Personnel metrics from 2025 also include data from the acquired LLC Skwilla.
The report does not contain a conclusion on the completion of an independent audit; the data is provided by the company itself.