This week, the Green Bay Packers have entered into a multi-year partnership with Potawatomi Sportsbook, designating it as the Official Sportsbook Partner of the NFL team.
As part of this agreement, Potawatomi Sportsbook will have naming rights to the south gate of the stadium, which will be renamed the Potawatomi Sportsbook Gate. Additionally, they will sponsor the Champions Club, a premium hospitality area situated on the eighth floor of Lambeau Field's south end.
The sportsbook will also be recognized as the naming rights partner for the Potawatomi Sportsbook Podcast Studio, where the team’s podcast productions take place, and will serve as the presenting sponsor for Packers Predict, a free online game that allows fans to predict game outcomes each week for a chance to win various prizes, including cash, gift cards, autographed memorabilia, and unique game day experiences.
This partnership was revealed in Milwaukee by Craig Benzel, the Packers' Vice President of Sales and Business Development, alongside Brooks Boyd Sr., Chairman of the Forest County Potawatomi Community.
“We’re thrilled to welcome Potawatomi Sportsbook as our Official Sportsbook Partner,” Benzel stated. “Creating unforgettable experiences for our fans is a priority for both organizations, and this collaboration opens up new avenues for us to connect with supporters throughout Wisconsin. We look forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on game days and beyond.”
Within the podcast studio, Potawatomi Sportsbook’s branding will be integrated into various content, including shows like Packers Unscripted, hosted by Packers.com contributors Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.
“We are excited to embark on this historic multi-year partnership with the Green Bay Packers,” Boyd expressed. “Having Potawatomi Sportsbook recognized as the Official Sportsbook Partner of the Green Bay Packers is a significant achievement.”
“This collaboration will create valuable opportunities for our community while offering fans new ways to engage with their beloved team. We take pride in the fact that the leading Retail Sportsbook in the Midwest is partnering with one of the most recognizable teams in professional sports.”
Potawatomi Sportsbook is managed by the Forest County Potawatomi Community, one of six federally recognized Native Nations in Wisconsin that provide retail sportsbook services. The sportsbook opened in 2024 on Potawatomi ancestral land in Milwaukee's Menomonee Valley and operates within an entertainment complex that attracts over six million visitors annually.