The iGaming industry often views offline activations as purely image-driven endeavors. However, the case of Linebet during the 2026 World Cup proves otherwise: fan zones can function as a full-fledged funnel with a high conversion rate into deposits.
Results from the activation include:
- 80,000 contacts
- 16,400 registrations
- 3,900 first deposits made on-site
Moreover, the effective stabilization of the cohort was observed four weeks later.
For a complete breakdown of the mechanics of attraction and the results of this activation, check out the full article linked here. If you wish to discuss direct collaboration with the brand, feel free to reach out.