Lauranne Urban, Chief Marketing Officer at SiGMA Group, has been announced as the tenth contributor to join the 2026 Contributors Program at Gamblers Connect, a B2B iGaming media platform. The announcement marks the latest addition to the initiative, which features one senior industry contributor each month, with participants sharing insights under the Gamblers Connect Contributor Editorial Code.
Urban's Focus: Integrated Marketing and Data
Urban, who leads marketing for SiGMA Group's eight annual summits across four continents and manages a creative team of about 100 people, will contribute content on integrated marketing, global marketing leadership, and the practical use of AI and data. Her articles are expected to emphasize how companies can transition from merely collecting data to leveraging it effectively within their operations. She will also discuss the importance of integrating B2B iGaming events into broader marketing strategies, focusing on audience engagement before, during, and after events.
Why This Matters for Industry Stakeholders
For operators, affiliates, and suppliers, Urban's contributions are set to offer practical guidance on scaling marketing operations, aligning large creative teams, and using data-driven strategies. Her experience in managing extensive marketing efforts for a global events brand is likely to provide actionable insights relevant to businesses seeking to enhance their marketing impact and operational efficiency in a competitive landscape.
Program Developments and Future Announcements
Urban's first contribution will be available on her profile and in the Gamblers Connect Contributors section. The platform plans to announce the final two contributors for its 2026 program in November and December. While Gamblers Connect recently began a media collaboration with SiGMA Play, this Contributors Program operates independently of that partnership and the platform's nomination for Best iGaming Media 2026 at the SiGMA World Awards.
Key takeaways
- Lauranne Urban joins Gamblers Connect's 2026 Contributors Program as the tenth contributor.
- Urban will provide insights on integrated marketing, data use, and global leadership.
- The program highlights practical strategies for operators and affiliates in the iGaming sector.
- Final contributors for the 2026 program will be announced later this year.