Kalshi has officially entered into a sponsorship agreement with the Asociación del Fútbol Argentino (AFA), the governing body for Argentina's national football team, for the upcoming 2026 FIFA World Cup.
As part of this partnership, Kalshi will act as an official sponsor during the tournament, engaging in co-branded marketing initiatives, social media outreach, and utilizing the branding of the Argentina national team.
Both organizations view this collaboration as a union of high-achieving entities. Argentina will enter the 2026 World Cup as the reigning champion and a three-time winner, while Kalshi positions itself as the largest prediction market in the world, holding a significant share in the U.S. market.
Adam Barrick, Head of Sports Partnerships at Kalshi, stated, "Argentina represents the pinnacle of excellence in global football. This is precisely the kind of partner Kalshi aspires to align with. We are shaping the future of engagement with live events, and collaborating with the current champions of football sends a strong message about our direction."
Additionally, as part of the agreement, Genius Sports, AFA's official data and streaming partner, will provide official match data to facilitate the creation and settlement of sports prediction market contracts. This verified data aims to enhance accuracy, transparency, and consistency in market outcomes, minimizing dependence on unofficial sources.
Kalshi will also participate in Genius Sports’ integrity information-sharing systems, which are designed to boost transparency and provide sports organizations with better insights into trading activities related to live events.
Leandro Petersen, Chief Commercial & Marketing Officer at AFA, remarked, "Kalshi is a leader in its field, and their choice to partner with AFA highlights the global strength our brand has developed since 2017. Each new partnership of this nature reinforces that our strategy for AFA's international growth is effective, and that premier organizations worldwide wish to be involved."
This partnership was announced just before the 2026 World Cup, which will take place in the United States, Mexico, and Canada, marking the first time in 32 years that the tournament is hosted on American soil.