On July 23, Juventus FC announced a partnership with bet365 Scores, the bookmaker's app offering live scores and statistics. This brand has become the official sports infotainment partner of the club in the Italian market.
The specifics of the brand placement formats, the deal amount, and the duration have not been disclosed.
Previously, bet365 Scores partnered with clubs such as Napoli, Cagliari, Torino, Udinese, and Pisa. According to AGIMEG, the brand is currently in negotiations with Fiorentina regarding placing its logo on the team's sleeve.