Google has released its Ads Safety Report 2025, detailing the moderation of advertisements and publishers on its platform. The report does not disclose subcategories within verticals, but Google provides country-specific summaries for 14 markets.
Key findings in the gambling vertical include:
- 270.7 million ads blocked or removed in the Gambling and Games category (ranked 9th out of 16 categories by volume).
- 123.9 million ads restricted in the Online Gambling and Games category (ranked 3rd out of 8 categories by volume).
- 9.7 million publisher pages with violations of Google’s policies in the Online Gambling category (ranked 5th out of 9 categories by volume).
Overall Google Ads statistics for 2025 show:
- 8.3 billion total ads blocked or removed.
- 24.9 million advertiser accounts suspended.
- 4.8 billion ads restricted.
- 99% of ads with violations were stopped before being shown.
- 35 policy updates from Google in 2025.
In terms of publisher moderation:
- 480 million pages blocked or restricted.
- 245,000 publisher sites took corrective measures.
- 97% of pages identified by Google’s AI systems (467 million out of 480 million).
Google combines gambling with games into a single category for ad blocking and restrictions, but highlights online gambling as a separate category in policy violations.