The biggest tournament in history has concluded, with Spain taking the title. We sat down with Arthur, the Head of Sportsbook at Alpha Affiliates, to analyze the tournament from both a professional and fan perspective.
This tournament was full of surprises, with traditional powerhouses like Italy and Germany being eliminated earlier than expected. The excitement was palpable, and the preparation leading up to the first whistle took four months.
Marketing strategies also played a significant role, from IKEA's couch campaign to viral memes featuring Haaland. The interview was lively and filled with fresh impressions, offering a unique insight into the world of sports betting during such a monumental event.
Read the full interview on the Alpha Affiliates blog.