Football and cricket have emerged as the most sought-after betting options in the UAE, according to a representative from Play971, the only licensed betting platform in the country.
Philippa Bowland, the Commercial Director of Play971, highlighted that football has become a major driver of betting activity. The greatest interest is seen in major international matches and European club tournaments.
During a recent significant football tournament, which Bowland did not specify, bets on match winners and total goals were particularly popular. Additionally, there was a notable increase in live betting activity during the tournament's final.
Cricket has also gained considerable attention. Play971 attributes the high interest in cricket to the sport's popularity among the numerous national communities residing in the UAE.