It's been said many times that football doesn't convert in India. However, the numbers tell a different story: during the last World Cup, betting volumes in India surpassed those of all cricket events.
The upcoming WC2026 will feature:
- 3 countries
- 48 teams
- 104 matches over 38 days
- 138.7 million football viewers in India.
This represents a high-converting audience:
- Gen Z and millennials
- Mobile-first
- Millions of new bettors expected during the tournament
While others debate whether there is football traffic in India, our partners are already monetizing it. Want to join? Contact your manager at 1xPartners today!
Benefits include:
- RevShare up to 45%
- Increased CPA rates
- Fast payouts
- Assistance with localization
1xBet is the official partner of Barcelona and PSG, both popular among the Indian audience.
1xPartners has prepared analytics on the betting behavior of Indian football fans. Read and take action!