B2B provider of CRM solutions, Fast Track, has unveiled a new product called True Value. This innovative tool evaluates the economic value of gaming activity without considering the luck factor.
According to the provider, the tool calculates how much an operator would earn if the same gaming session of a specific player were repeated millions of times.
Data from the company reveals that only 2.9% of the 1.7 million analyzed sessions had a GGR close to the True Value metric, with a discrepancy of no more than 10%. GGR becomes a reliable benchmark only at around 250,000 sessions, while operators make decisions regarding players, bonuses, and affiliates much earlier.