FanDuel has announced an exciting expansion of its Responsible Gaming (RG) Ambassador program through a new collaboration with renowned sports broadcaster Erin Andrews.
Andrews joins a distinguished group of RG Ambassadors that includes notable figures such as Keith Whyte, Craig Carton, Randy Livingstone, and Anita Odine Smith. This addition, according to FanDuel, reinforces the company's dedication to fostering safe and responsible gaming practices among its users.
The partnership is designed to introduce a fresh perspective to the RG Ambassador program, enabling FanDuel to engage a broader sports audience.
With her strong presence in the sports community and her rapport with fans, Andrews is poised to enhance FanDuel's message, urging players to “set limits and play with a plan.”
In her announcement, Andrews emphasized the significance of responsible betting. She stated, “I’ve witnessed how sports betting can significantly enhance the fan experience, and FanDuel equips players with the necessary tools and knowledge to engage in sports betting safely from the outset. It’s crucial for individuals to gamble responsibly to ensure this environment remains safe for everyone.”
Andrews will be producing RG-centric content and participating in various campaigns aimed at raising awareness. Her contributions will include social media posts, short RG-focused videos, themed content for different seasons, and programs to engage fans.
Cory Fox, FanDuel’s Senior Vice President of Public Policy and Sustainability, praised Andrews’ authenticity, calling her an ideal partner for RG initiatives. He remarked, “Erin is a trusted figure among fans. By combining her voice with our lived experience ambassadors, we can effectively reach our audience with messages that resonate. Her genuine nature and deep understanding of the sports industry make her an invaluable ally in promoting the importance of playing responsibly.”
Through the Play With A Plan initiative, FanDuel aims to provide customers with essential tools, resources, and education to ensure that gaming remains enjoyable. Andrews’ involvement is expected to enhance these efforts.
In addition to its RG tools and Ambassador program, which was launched in 2021, FanDuel supports various responsible gaming initiatives, including:
- Responsible Gaming Essentials: A pioneering course developed in collaboration with Front Office Sports that covers the basics of responsible gambling and the evolving sportsbook landscape.
- The Comeback with Craig Carton: A video series focused on recovery from problem gambling.
- Trusted Voices, Conversations About Betting: A program designed to provide adults, including parents and coaches, with resources to discuss gambling with young people.
- Operation Hope: A nonprofit that has recently expanded its free financial counseling services to residents in Vermont, Massachusetts, and Kentucky.
To coincide with this new partnership, FanDuel Communications has released a video interview featuring Andrews, where she discusses her decision to become a FanDuel RG partner. In the video, Andrews shares her insights on how sports betting can become an integral part of the fan experience, concluding with her top advice for FanDuel users: “Play with a plan.”