If you've spotted a G-Wagen in the center of Moscow recently, encountered it in Telegram channels, heard about it from streamers, or noticed native ads in online cinemas, it's no coincidence.
This buzz is driven by Dragon Money, which is running a G-Wagen giveaway until May 3rd. The way this campaign is spread across various channels serves as a prime example of how 360-degree campaigns are executed in today's media landscape.
Anna P., Head of Brand at Dragon Money, shared insights on how to effectively build 360-degree campaigns in a media-restricted environment, covering everything from touchpoint logic to channel distribution.