The Danish online casino sector has emerged as the largest segment of the gambling market, boasting a Gross Gaming Revenue (GGR) of $658 million in 2025, reflecting a 12.1% year-on-year growth.
The Danish Gambling Authority, Spillemyndigheden, has released its annual report, Spilmarkedet i tal 2025, which outlines the current state of the national gambling market. The online segment, which includes online casinos and betting, now accounts for 73% of the total GGR of the Danish market, which stands at $1.76 billion.
Key insights from the report highlight the following:
- The total market GGR is $1.76 billion, showing a modest 1% growth year-on-year, maintaining this figure for the third consecutive year.
- The share of the online segment in the market GGR has surged from 33% to 73% since 2012.
- Land-based segments have seen a decline in GGR almost every year since 2012.
Online Casino Insights:
- Online casinos generated a GGR of $658 million, marking a 12.1% increase year-on-year and a remarkable 139% growth since 2012.
- This segment represents 38% of the total market GGR and is the only growing segment.
- Slots contribute 82% of the segment's GGR, while roulette and blackjack account for 6% each, and poker and online bingo make up 2% each.
- The actual Return to Player (RTP) for 2025 is 95.36%.
- The share of GGR from mobile devices has skyrocketed from 0% to 69% since 2012, reaching a record level.
- There are 41 licenses issued, with 3 having income restrictions up to $153,000 GGR.
- 13 operators generated over $15.3 million GGR each, while 11 did not exceed $760,000.
Online Betting Insights:
- Online betting produced a GGR of $325 million, reflecting an 11.5% increase year-on-year.
- This segment accounts for 19% of the total market GGR.
- The actual RTP for 2025 is 89.7%, with fluctuations ranging from 86% in November to 94.5% in September.
- The share of GGR from mobile devices has increased from 13% to 71% since 2012.
- 8% of the turnover occurs on weekends, coinciding with the European football schedule.
- There are 27 licenses, with 2 having income restrictions, and 6 operators generated over $15.3 million GGR.
Responsible Gaming:
- The number of Danes in the self-exclusion registry ROFUS grew from 56,000 to 68,026 over the year.
- 79% of those self-excluded are men, with 69% under 40 years old, and 41% are men under 30.
- There were 727 calls to the StopSpillet helpline, a record since its inception in 2019.
- 62% and 22% of those who reached out linked problematic gambling to online casinos and online betting, respectively.
- 45% of the players who reached out made their first bet before the age of 18.
According to Spillemyndigheden, the entire growth of the Danish market since 2012 has been driven by the online segment, while GGR from land-based segments has declined almost every year.
Online casinos have become the largest segment of the Danish market with a 38% share, surpassing lotteries for the first time since the liberalization in 2012. Meanwhile, GGR from online betting and land-based segments continues to decline. The flip side is evident in the responsible gaming data, where online casinos remain the primary problematic vertical for 62% of those who reached out, with a record 68,000 self-exclusions recorded in the registry's history.