The 2026 World Cup has made its mark by ranking among the top two sporting events in India in terms of betting volume. Among the favorites are Argentina, Spain, France, England, and Portugal.
The group stage has concluded, and we have analyzed the betting behavior of the Indian audience—details are available here.
Main Insight: The logic of the group stage mirrors that of the final stage.
Here's why:
- From the quarter-finals onward, matches will be broadcast for free on DD Sports.
- The semi-finals and final will take place at 00:30 IST, one of the strongest slots of the tournament in terms of betting volume.
- Audience interest in the decisive matches is expected to be higher than during the group stage.
According to our forecasts, from July 10, both the overall betting volume and the share of live betting are expected to increase. This could significantly alter the betting model compared to the group stage, where over 80% of the volume was attributed to pre-match betting.
Want insights to help you prepare for the final stages of the tournament? Reach out directly to your 1xPartners manager.