Brazil has implemented new regulations governing advertising for fixed-odds betting. These rules prohibit promotions that involve unauthorized operators, target minors, make misleading financial claims, or appear alongside sports editorial content.
The Interministerial Ordinance MF/SECOM/MJSP No. 73 was released in an additional edition of the Official Gazette on July 10, 2026, and is effective immediately. This ordinance was collaboratively issued by the Ministry of Finance, the Presidency’s Secretariat of Social Communication, and the Ministry of Justice and Public Security.
These regulations apply to all betting operators as well as individuals or companies involved in the production, sponsorship, distribution, broadcasting, or promotion of betting advertisements. They emphasize responsible gambling, transparency, good faith, and the protection of personal data, particularly for minors and vulnerable individuals.
Under the new rules, advertisements must not include the brands, logos, social media accounts, links, or promotional codes of operators that do not have federal or relevant state authorization. Additionally, winning bets, including cash prizes, cannot be displayed.
The ordinance also bans betting predictions, strategies, or analyses that could incite wagers on specific markets when placed near sports editorial content.
Advertisements are prohibited from presenting betting as a source of income, investment, or a solution to financial issues. Claims of “easy money,” associations between gambling and personal or social success, urgent betting appeals, encouragement of excessive gambling, and false information regarding winning probabilities or skill are strictly forbidden.
Promotions cannot be linked to illegal, discriminatory, or sexualized behavior, nor can they offend cultural traditions.
Any advertising aimed directly or indirectly at children and adolescents is deemed abusive. Promotions cannot feature individuals under 18, utilize content related to youth culture, or appear in schools, medical facilities, or psychological care centers.
App stores and operating systems are required to prevent accounts belonging to minors from accessing betting applications without age verification. Social media platforms must also block gambling advertisements from reaching minors, as stipulated in Article 24 of Law No. 15.211, enacted on November 27, 2025.
Before running an advertisement, all parties in the advertising chain must verify the operator's status against the official list maintained by the Secretariat of Prizes and Betting. They are required to keep the operator’s name, CNPJ tax registration, and authorization number on file while clearly displaying this information on the relevant interface.
However, there is an exception for incidental appearances of betting brands or sponsorships during international sporting events, provided they are not prominently featured or commercially exploited.
The National Consumer Secretariat will oversee the enforcement of these rules under the Consumer Protection Code, while the Secretariat of Prizes and Betting will independently monitor operators as per Law No. 14.790, enacted on December 29, 2023. These agencies may share information as needed.
Violations of these regulations may prompt the Secretariat of Social Communication to consider suspending or revoking the registration of offenders in the National Registry of Advertising Media Agents (Midiacad), following an administrative process that ensures fair hearings, comprehensive defense, and reasoned decisions.