In England, operator BOYLE Sports has become the betting partner of Premier League club Leeds United in a multi-year agreement covering the territories of Great Britain and Ireland.
The brand will feature advertisements on the LED boards at Elland Road during match days, as well as a permanent sign on the John Charles Stand. Financial details of the agreement have not been disclosed.
On June 30, BOYLE Sports also extended their partnership with West Ham United, continuing as the club's main sponsor after their relegation to the Championship last season.