Betway, part of Super Group, has unveiled an exciting promotional video featuring 27 sports and entertainment stars, led by former French national footballer Thierry Henry, ahead of the English Premier League (EPL) season.
The video is part of the global advertising campaign called Betway Clubhouse, which showcases the company's sports partnerships. Alongside Henry, the campaign features prominent footballers such as Bruno Fernandes from Manchester United, Erling Haaland from Manchester City, and Viktor Gyökeres from Arsenal. It also includes Formula 1 drivers Alex Albon and Carlos Sainz, as well as former UFC middleweight champion Dricus du Plessis.
Additional appearances in the video come from Manchester United players Kobbie Mainoo and Matheus Cunha, Manchester City's Antoine Semenyo and Matheus Nunes, Arsenal's David Raya and Noni Madueke, MLB baseball star Vladimir Guerrero Jr., jockey Paul Townend, and South African rugby players.
According to the operator, the video was filmed without the use of AI at ten locations worldwide, including London, Manchester, Nice, and Johannesburg. Simultaneously, Betway is hosting an offline event branded as Clubhouse at the Benchwarmers sports bar in the Rosebank area of Johannesburg, running from August 19 to September 27. Guests at the bar can enjoy sports broadcasts and interactive activations.