bet365 has officially rolled out its new Fantasy Sports app, a free mobile game designed for users aged 18 and older in the U.S. and Canada, excluding Washington state.
Developed in collaboration with LOW6, this app merges fantasy sports with collectible athlete cards and real-time player statistics. Users can open player packs, accumulate athletes, earn and utilize coins, create lineups, train their players, and compete on division-based leaderboards.
The timing of this launch is strategic, coinciding with the upcoming 2026 FIFA World Cup, which bet365 sees as a pivotal opportunity for introducing the product. Soccer continues to be the most wagered sport worldwide and is integral to bet365’s customer demographic.
Trip Stoddard, the Head of Business Development at bet365, expressed excitement about the app's launch, stating, “We’re thrilled to introduce the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase.”
He added, “Fantasy provides a novel way for users to engage with their favorite sports. By integrating real player data with the thrill of collectible pack openings, we’ve crafted an experience that is authentic, engaging, and distinct, allowing bet365 to connect with fans during one of the most significant events in global sports.”
A standout feature of the app is its training function, which enables users to spend in-game coins to enhance player stats and improve lineup performance. This feature adds a strategic element as users progress through divisions and compete alongside ongoing sports seasons.
The platform also offers rewards for top performers, a referral program, a subscription option for extra coins, mini-games during the off-season, year-round competitions, and an ad-free user experience. bet365 aims to cater to both casual sports enthusiasts and serious fantasy players.
LOW6, known for developing sports betting and gamification platforms, played a crucial role in the app’s creation as bet365 ventures into interactive mobile gaming linked to major sports events.
Josh Turk, Chief Strategy Officer at LOW6, remarked, “bet365 has established itself as one of the most trusted sports betting platforms globally by consistently providing outstanding experiences for sports fans. With bet365 Fantasy Sports, we’re eager to enhance fan engagement beyond their traditional offerings and into a new realm of interactive mobile gaming entertainment.”
He further noted, “Together, we’ve created a PvP mobile gaming experience that extends the excitement of the world’s largest football tournament beyond matchday, offering fans new ways to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”
In addition, bet365’s sportsbook will feature various promotions during the World Cup, including an Early Payout Offer, where customers win early if their chosen team leads by two goals. Other offers include the Open Account Offer, which gives “bet $10 get $365 in bonus bets,” and the Sub On Play On option, allowing a bet to transfer to a substitute player if the original player is replaced, with no change in odds.