B2Tech has become the first operator to combine RubyPlay’s casino content with Splash Tech’s real-money jackpot solution, following RubyPlay’s acquisition of Splash Tech. This integration is now live across multiple B2Tech-powered brands in Africa, including YellowBet in Guinea, GSB Zambia, and Winner in Rwanda.
Expanded Casino Offering Across African Markets
The partnership enables B2Tech to deliver a more comprehensive casino experience by merging RubyPlay’s games with Splash Tech’s jackpot engine. The technology allows jackpots to operate across all game types on B2Tech’s platform, including slots, live casino, table games, and crash games from both RubyPlay and third-party providers. This move increases RubyPlay’s footprint in African markets and demonstrates the scalability of its combined content and engagement tools.
Streamlined Engagement Tools for Operators
Through this collaboration, B2Tech gains access to a suite of engagement features offered by RubyPlay, such as free spins, rewards, missions, and tournaments. By integrating real-money jackpots with these tools, B2Tech aims to enhance player retention and acquisition. The unified supplier relationship is designed to simplify operations for B2Tech while offering players new incentives to engage with the platform.
Why This Matters for Industry Stakeholders
For operators and affiliates, the combination of casino content, free-to-play games, and real-money jackpots through a single supplier streamlines integration and management. The ability to run jackpots across the entire game portfolio can drive player engagement and differentiate platforms in competitive markets. Suppliers benefit from demonstrating the value of bundled engagement and jackpot solutions, while regulators may observe increased innovation in player retention strategies.
Key takeaways
- B2Tech is the first to integrate RubyPlay content with Splash Tech’s real-money jackpots post-acquisition.
- The solution is live on several African brands, including YellowBet, GSB Zambia, and Winner.
- Jackpots now operate across all games on B2Tech’s platform, not limited to specific providers.
- The partnership streamlines engagement tools for operators and enhances player retention.