Recent statistics reveal that 45% of affiliate programs encounter fraud, while 38% of affiliate traffic is susceptible to brand bidding and traffic interception.
This indicates that as programs grow, it becomes increasingly important for teams to monitor not just the volume of conversions but also the quality of affiliate traffic.
With an increasing number of partners, GEOs, and campaigns, it is no longer sufficient to focus solely on the final results. Understanding what lies behind the paid search for the brand is crucial.
In such situations, a tool that helps maintain control over brand search, swiftly resolve disputed cases, and gather clear evidence becomes particularly valuable.
It is essential to check partner activity regarding the brand.