In an engaging interview at MAC Yerevan 2026, Victoria Sokolensko, Senior Affiliate Manager at N1 Partners, shared her journey and insights into the affiliate marketing landscape.
0:14 - From BizDev to Affiliate Manager
Victoria discussed her transition from business development in media buying to becoming an affiliate manager at N1 Partners.
1:21 - The Main Pain Points for Affiliate Managers
She highlighted the key challenges that affiliate managers face in the current market.
2:26 - The Changing Profile of Affiliates
Victoria elaborated on how the profile of affiliates has evolved over time.
4:21 - Results of N1 SEO Traffic Cup
The results of the N1 SEO Traffic Cup were revealed, showcasing the competitive spirit in the industry.
5:19 - Motivating Affiliates to Drive Sports Traffic
Victoria explained how N1 Partners incentivizes affiliates to focus on sports traffic.
6:18 - Differences Between Betting and Prediction Markets
She discussed the distinctions between traditional betting and prediction markets.
7:39 - How to Drive Traffic to Prediction Markets
Victoria provided strategies for effectively driving traffic to prediction markets.
9:17 - The Future of Prediction Markets
A discussion on whether prediction markets have a future in the gambling industry.
10:09 - Competing with Online Casinos and Betting
Can prediction markets compete with online casinos and betting in terms of LTV and average ticket size?
11:26 - Who Will Win the Race with Prediction Markets?
Victoria speculated on which products and teams might succeed in the competition with prediction markets.
12:52 - Plans for Summer and Fall 2026
She concluded with insights into the plans for the upcoming summer and fall of 2026.
Watch the full interview on YouTube.