The world of traffic arbitration has undergone significant changes since its inception. In the early days, it was a different landscape altogether, lacking the hundreds of sources, anti-fraud measures, large teams, and sophisticated trackers that we see today. Back then, there was a wealth of traffic, but very few individuals understood how to monetize it effectively.
Those who did were known as money makers, effortlessly generating income. They didn’t concern themselves with complex funnels, as users were often naive, oblivious to the fact that they were sending their tenth paid SMS for just one ringtone. It was truly a golden age.
This is just the beginning of the story.
We have created a unique special project detailing the history of traffic arbitration, exploring how it all started and where it has led us today. Discover the journey of traffic arbitration and its evolution on our newly launched website.
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