In Canada, iGaming operator ToonieBet (Soft2Bet) has become the exclusive betting partner of the Ottawa REDBLACKS from the Canadian Football League (CFL).
As part of the agreement, the operator's logo will be featured on all three sets of the club's game uniforms, as well as on TV and LED panels at TD Place stadium. ToonieBet will also sponsor the Sideline Club area at the edge of the field and will host three pre-match street parties for fans in collaboration with the RNation fan club.
The financial details and duration of the deal have not been disclosed.