In the first part of our special project with Tonybet Affiliates, we explored collaboration models in iGaming, discussed the cost of FTD, and examined how traffic quality directly impacts affiliate conditions.
In this second part, we delve into the issues surrounding FTD and why the market is shifting towards LTV. We will discuss what constitutes player value, how operators are increasing LTV in regulated markets, and what these changes mean for affiliates.
Stay tuned for the second article on our website.