Superbet, a prominent operator in the gaming industry, has announced a partnership with the Greek basketball club Olympiacos that will last until 2032. This collaboration comes on the heels of Olympiacos' impressive performance last season, where they clinched both the EuroLeague title and the Greek Championship.
While the financial details of the deal have not been disclosed, sports media outlets estimated the partnership to be worth around €43 million. Reports suggest that Superbet will replace Bwin as the club's main sponsor.
Since entering the Greek market in March, Superbet has quickly established itself as a significant player, also becoming a sponsor for football clubs Panathinaikos and PAOK, as well as the Greek Cup and Super Cup.