As discovered by the iGN editorial team, streamer Dmitry Treputin and the team behind the social casino Real Slots have created an emoji pack called 'Draft'. This pack went viral on Telegram on April 10.
Throughout the day, major brands such as the Bank of Russia, T-Bank, Ozon, S7, VK, Samokat, Aeroflot, and others picked it up. The emojis mimic the system notification of a draft message in the messenger, leading users to mistake posts for unfinished messages.
The emoji pack's description includes a link to the Real Slots Telegram channel, which users can access by clicking on it. Additionally, Alpha Bank, Sberbank, Aviasales, and Yandex Market also played on the contrast by releasing their own emoji pack called 'Clean Draft'.