As the BiS SiGMA South America event approaches, Kate Puteiko, the Chief Marketing Officer at BGaming, shares her insights on the company’s impressive expansion throughout Latin America, particularly emphasizing Brazil as a pivotal market. The region is undergoing significant changes, and BGaming is enhancing its presence by forming localized partnerships, launching influencer-led campaigns, and curating a game portfolio that resonates with local player preferences.
In an exclusive interview with Yogonet, Puteiko elaborates on the games that are gaining popularity among Latin American players, the significance of content tailored for streamers in boosting engagement, and how BGaming is synchronizing its product offerings, marketing efforts, and community initiatives to foster sustainable growth in the region.
Puteiko describes the past year as transformative for BGaming in Latin America, with Brazil at the forefront of this growth. She notes that the country has become a crucial market that influences the company’s strategies across the region.
“We have witnessed consistent growth in both Gross Gaming Revenue (GGR) and player engagement, which is essential for our long-term objectives. A significant factor in this success has been our partnerships with leading operators like bet365, as well as collaborations with Brazilian influencers such as Jon Vlogs and local non-profits like Centurion Association,” she explains.
Brazil serves as a cornerstone for BGaming’s expansion throughout Latin America, and the current goal is to cement the company’s reputation in this market.
When asked about the titles that have resonated most with players in LATAM, Puteiko highlights several successful games, including Aviamasters™, Wild Tiger, Burning Chilli, Aztec Clusters, and Snoop Dogg Dollars. However, she points out that Aviamasters™ has emerged as a standout title, achieving viral success in 2025.
The game's appeal lies in its straightforward mechanics, which are easy to grasp yet distinct within the iGaming landscape. Its fast-paced nature, vibrant visuals, and emotional engagement have made it particularly attractive to affiliates and streamers, allowing it to gain popularity swiftly.
Puteiko notes that Latin American players generally prefer dynamic and visually stimulating games that evoke strong emotions. They are drawn to products that are easy to follow and visually appealing, especially in streaming or short video formats. This combination has contributed to the success of Aviamasters™ in the region.
Looking ahead, Puteiko expresses confidence in upcoming releases, particularly Aviamasters™ 2, which builds on the original’s success with enhanced gameplay and visual appeal. Additionally, BGaming plans to unveil a football-themed portfolio, including titles like Plinko Football and Penalty Duel, which align with Brazil's deep-rooted football culture.
Moreover, the recently launched Sugar Merge Up™ utilizes the established Merge Up™ mechanic, blending simplicity with engaging gameplay that typically performs well in Latin America.
Overall, BGaming is concentrating on creating games that are both easily accessible and highly engaging, as these qualities resonate most with players in the region.
BGaming is also gaining significant traction among streamers. Puteiko explains that certain games are specifically designed with streamers in mind, focusing on dynamic visuals and engaging content that enhances player acquisition.