Alexander Kamenecki, Head of Operations at SOFTSWISS Sportsbook, addressed key questions regarding the new Prediction Markets software.
1. What are the benefits of Prediction Markets?
Prediction Markets provide access to a new audience—users who, for various reasons, are not engaged in traditional betting. With simpler and more intuitive mechanics, it becomes easier to establish initial contact. Moreover, Prediction Markets are not just about attracting new users; they also help reactivate current players, engaging them in new scenarios within the platform.
2. Why did SOFTSWISS launch this product?
We view Prediction Markets as a new vertical with significant potential for the market and our partners. This is a growth point that expands the platform's capabilities and opens up new monetization scenarios.
Our goal is to provide this tool to those already working with SOFTSWISS, as well as to those planning to launch, enabling them to scale faster and more effectively. The more comfortable and engaging the platform is for users, the higher the likelihood they will stay.
3. How does this fit into the existing platform, such as the sportsbook?
Currently, the product is implemented within the sportsbook, making integration for operators using this solution very straightforward—essentially, no additional steps are needed.
For those without a sportsbook, it serves as a standalone tool for increasing monetization and traffic.
Additionally, Prediction Markets can act as a link between casinos and sportsbooks: by attracting a new audience through simple mechanics, operators can later direct them to more traditional betting products.