On July 1, SOFTSWISS introduced its new positioning and updated branding. However, the rebranding is just the visible part of the company's transformation.
What has changed over the past few years? How have the market, partner expectations, and the role of the technology provider evolved?
This is explored in the SOFTSWISS Close-Up series: exclusive interviews with company leaders published in leading iGaming publications.
The series kicks off with an interview featuring SOFTSWISS founder Ivan Montik. In this interview, he discusses why flexibility remains the company's main competitive advantage and what he believes will distinguish the most successful market players in the coming years.
Read the interview.