At NEXT Valletta, SOFTSWISS launched a campaign aimed at reminding the market that the company is not just about its Casino Platform.
The campaign centers around the Sportsbook, Game Aggregator, and Prediction Markets Platform, which, according to the company, often remain overshadowed by their flagship product.
The initiative kicked off with a post from SOFTSWISS CMO Valentina Bagniya on LinkedIn, where she ironically acknowledged that the market still associates the brand solely with the Casino Platform, despite years of presentations, booths, and marketing materials.
Following this, employees from various departments, including marketing, product, and business development, joined in by sharing photos with signs that highlighted other products within the ecosystem.
The campaign culminated in an offline activation at NEXT Valletta 2026, featuring:
- Over 50 people holding signs in the main conference hall
- A focus on Sportsbook, Game Aggregator, and Prediction Markets
- The campaign slogan: 'You noticed. It worked.'
If you previously thought SOFTSWISS was only about the Casino Platform, it seems that was exactly why everyone in Valletta was walking around with signs. Visit the product pages to learn more.