In a groundbreaking move, UK iGaming operator Sky Vegas, part of Flutter Entertainment, has become the official gambling partner for the country's first live boxing broadcast on Netflix. This event will feature former champion Tyson Fury facing off against Arslanbek Makhmudov on April 11.
According to Campaign UK, Sky Vegas branding will be prominently displayed on the ring's ropes and press walls, as well as integrated into key moments of the broadcast. However, the financial details of the deal have not been disclosed.