The World Cup is in full swing, and as Latin America’s regulated betting markets rapidly evolve, industry operators and suppliers convened at the SBC Summit Americas in Florida. Their primary focus was on innovation, customer retention, and strategizing for the region's future growth.
Among the attendees was Gevorg Rushanyan, the Head of Latam at Digitain. In an exclusive interview with Yogonet, he elaborated on how Digitain is adjusting its products and strategies to thrive in a competitive landscape.
Rushanyan highlighted the company's goals at the SBC Summit Americas, emphasizing the importance of strengthening existing partnerships and forging new ones. The event provided an ideal platform to showcase their latest innovations tailored for the World Cup, coinciding perfectly with the tournament's kickoff.
He noted that the World Cup is currently the central theme in the industry, with discussions revolving around preparations for the event, the essential tools for operators, and the innovations necessary for success during this significant sporting occasion.
Moreover, the evolving regulatory landscape in Latin America is also a hot topic, with markets advancing at a pace that demands quick adaptation from companies in terms of innovation and AI tools.
Prediction markets emerged as a key focus. Rushanyan remarked that the industry can no longer afford to delay innovation. Many discussions underscored that prediction markets are now integral to daily life.
He expressed concern for companies that neglect to adopt new features and innovations, warning that they risk falling behind swiftly.
On the topic of prediction markets, Rushanyan believes that their formats will vary by market and audience. Some countries will likely adopt them more readily than others. Generally, these markets appeal to younger generations, creating engaging experiences that can draw new audiences into the iGaming sector.
The World Cup will significantly contribute to this engagement, as football holds immense popularity throughout Latin America.
Digitain has prepared a suite of tools to enhance operator competitiveness during the tournament. Features include group-stage predictions where players can forecast match outcomes, select advancing teams, and engage with a comprehensive World Cup experience through the sportsbook.
Players can access dedicated World Cup pages, predict goal scorers, track key match events, and enjoy a holistic experience surrounding the tournament within the sports product.
Looking beyond the World Cup, Rushanyan emphasized the importance of long-term retention following the influx of new users. While the tournament is expected to drive substantial revenue and registrations, sustaining user interest will hinge on exceptional customer service, robust CRM strategies, and maintaining high entertainment levels post-event.