In an impressive feat, a recent campaign has generated 250,000 EUR in just one month from previously inactive player bases.
Among the highlights, 368 inactive players were reactivated after 30 days of dormancy. Notably, a VIP player deposited 35,000 EUR following their reactivation, along with an additional 10 players who each deposited 5,000 EUR.
So, what strategies were employed to achieve this? The team launched the reactivation engine, Reactimo, and ran targeted campaigns aimed at disengaged segments through email and Telegram. They also followed up with players who had previously shown interest.
The results speak for themselves: the solution has led to a 30-40% increase in deposits and a 15-20% growth in Gross Gaming Revenue (GGR).
With one integration, the team manages everything moving forward. If there are no results, there are no fees.
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