PowerPlay has announced its expansion into Alberta, coinciding with the province's upcoming regulated iGaming launch on July 13. This move is part of the company's broader national growth strategy, following its successful operations in Ontario as an AGCO-registered sportsbook.
In 2025, Alberta took significant legislative steps to establish its digital wagering market by passing the iGaming Alberta Act (Bill 48). This legislation lays the groundwork for a competitive online gambling landscape operated by private entities under provincial oversight, mirroring Ontario's regulated iGaming framework.
Thomas Vermeulen, Marketing Director at PowerPlay, emphasized the importance of providing Alberta players with a local, licensed sportsbook that resonates with Canadian betting habits. He stated, "Alberta players want a licensed, local sportsbook built around how Canadians actually think, bet, and engage, and that's exactly what PowerPlay is." He further noted that the launch on July 13 will deliver a tailored experience for Alberta's players.
Alberta has made significant progress in its regulatory framework in 2025 and 2026, including the establishment of operational standards and the initiation of operator registration processes. The regulated market is set to officially launch in mid-2026, with July 13 marked as the go-live date for licensed private sportsbooks and casinos, alongside the existing provincial platform.
PowerPlay is prepared to enter Alberta as soon as it completes the necessary licensing and onboarding processes. Bill O'Brien, Head of Sportsbook at PowerPlay, stated, "July 13's go-live date is locked, and so are we. Our product, compliance, and customer experience have been built with this launch in mind. Alberta players will have a fully live, full-loaded platform from day one." He reiterated the company's commitment to providing a top-tier experience grounded in integrity, innovation, and responsible gaming.
The expansion is contingent upon receiving final regulatory approvals from provincial authorities and fulfilling commercial onboarding requirements. With this move, Alberta becomes the second province in Canada to establish a competitive, regulated iGaming market.