The Ukrainian regulator PlayCity has announced a collaboration with the streaming platform Kick. This partnership allows PlayCity to directly send a list of channels featuring illegal gambling advertisements for prompt blocking.
In the past week, two unnamed channels have already been blocked as part of this initiative.
Kick has joined the ranks of platforms that interact directly with the regulator, alongside TikTok, YouTube, Meta, Twitch, Viber, and Google. Last week, based on user reports, PlayCity submitted 37 accounts for blocking on TikTok, Instagram, Twitch, and Kick, which collectively had over 895,000 subscribers. Overall, since the start of its operations, access to 785 profiles has been restricted.