In Russia, the bookmaker PARI has stirred up attention by releasing an AI-generated video featuring former adult film star and Luxury Girl brand ambassador. This campaign cleverly parodies the promotional efforts of the prediction market platform Novig, which features actress Sydney Sweeney.
The post, shared on PARI's Telegram channel, includes the provocative tagline: "Why do you need Sydney when you already have Luxury?" In the video, Luxury Girl directly addresses Sweeney with the phrase: "You’re silly, Sydney, choose PARI." This bold move has sparked discussions about the boundaries of advertising in the gambling industry.