In Russia, the bookmaker PARI has launched a special promotion in celebration of the premiere of the fourth season of the popular series Ted Lasso. The company is offering 4,000 free bets to new players who complete verification while dressed as the show's main character, Ted Lasso, portrayed by Jason Sudeikis.
To participate, users must register using the operator's promo code and recreate recognizable elements of Ted Lasso's look. This includes sporting a mustache, a blue sweater, a cap, aviator sunglasses, and holding a sign that says 'Believe'.