The iGaming operator Paddy Power has released a promotional video on its X profile, humorously reacting to FIFA's plans to sell a stake in its tournaments. The video features a sign placed at FIFA's headquarters in Zurich that reads 'For Sale.'
The sign humorously states that the organization is available to anyone with money, power, and a willingness to endure Gianni Infantino's social conversations, referencing FIFA's president.
This promotional stunt comes amid FIFA President Gianni Infantino's plans to establish a commercial structure called FIFA Forward Enterprise, aiming to attract $4.2 billion from private investors for more than a 20% share in FIFA's tournament revenues.