The habits of modern players have changed so significantly that traditional bonuses and gaming mechanics are no longer sufficient. Players now expect an experience akin to mobile gaming: quick rewards, clear progress, personalized incentives, and fresh emotions.
When they do not receive such an experience, they lose interest and leave, resulting in lower revenue than what could be achieved.
Emiliano Sanchez, CCO of Mancala Gaming, discusses how adapting the gaming experience to the new habits of the audience can enhance revenue from each player.
For more details, check out the full interview.